Unearth Endless Possibilities with THC Design Studio’s Unique Content Strategy
Are you ready to take your cannabis brand’s content strategy to new heights? Hi, I’m Tara Eveland, the founder and Designer at THC Design Studio. I have the keys to your potential and exactly what you need to launch, refresh, or extend your brands online content strategy in 2024 and beyond!
Why Does Your Cannabis Brand Need a Content Strategy for 2024?
Dive into the green waves of the cannabis world, and you’ll find a space buzzing with vibrant minds and brands, all with a story to share. As we roll into 2024, having a dope content strategy isn’t a cool add-on—it’s your ticket to ride the digital waves.
At the heart of this ride is the trio I have taught and loved since 2015: Know, Like, and Trust (KLT) factor. Let’s blaze through the magic of KLT and the rhythm of brand recognition. In fact, if you’re so inclined to laugh at some “vintage” training videos of mine, check out this video on my Youtube channel.
The Golden Trifecta: Know, Like, and Trust
- Know: The first hello between your brand and the crowd happens through recognition. It’s about lighting up a unique spark that vibes with the cannabis culture and values. A solid content strategy plants the seeds of your brand’s essence in the hearts of the tribe, making it a familiar face in the cannabis jam.
- Like: Getting known is just hitting the road, but being liked is where the journey gets lit. Your content should be a mixtape of info, fun, and resonance. It should jam with the cannabis community’s vibes and spark a bond that turns casual wanderers into loyal followers.
- Trust: Trust is the bedrock of your brand’s jam with its audience. Through a steady beat of authentic, and value-packed content, your brand can groove into a trusted buddy. In a world where regulations and quality tunes are on a constant remix, trust is your jam.
Proven Content Strategies
Why reinvent the wheel when you can draw on years of experience from a cannabis content marketing professional!? (That’s us!) I launched this Design Studio in order to reach more entrepreneurs and share my tried-and-tested strategies that are also tailored to the unique characteristics of the cannabis industry. This proven content strategy has been tested more than a few times, with amazing results!
Here is just one example of a retail cannabis brand in Virginia named Kultivate Wellness. This family owned business had two Richmond area stores that started by selling CBD, wellness services, and yoga classes. After the pandemic Kultivate Wellness was struggling to build, maintain, and grow their brand on social media as well as their online store. I started by creating and defining a cohesive and unique brand guide and a written content strategy I used to plan and schedule social media and blog posts.
The image below shows the analytical social media data for the first 90 days of using this proven content strategy.
You can view the full Kultivate Wellness case study here for all the data and visuals, but trust me when I say this… numbers like this don’t lie, and this isn’t the only brand I have used this exact method to help grow organically online.
Oh yes did I mention this was all ORGANIC growth?
Expert Guidance and Support
As part of our community, you get more than just content; you get a partnership. We’re here to offer ongoing support, answer your burning questions, and guide you through the labyrinth that is cannabis marketing.
Take the First Step
Ready to revolutionize your brand’s online presence? Don’t wait; this is an exclusive offer that encapsulates the essence of our monthly content membership service. You’ll gain immediate access to an ever growing content vault of downloads that are all free! I’m talking branding kits, 420 themed strategy kits, free cannabis stock photography, and more! I add to this library every month and all you need to do to get in is hop on the mailing list.
To get started, fill in your name and email below. You’ll gain access to our 2024 Cannabis Content Marketing Strategy library of FREE downloads! Also, as an added bonus, you’ll receive our insightful newsletter, bursting with industry updates and valuable tips.
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